Original Research

Exploring the attitudes of solid organ transplant recipients towards COVID-19 shielding communications and the language of ‘clinically extremely vulnerable’: a qualitative study investigating lessons for the future

Abstract

Introduction Solid organ transplant (SOT) recipients were among the first individuals in the UK identified as ‘clinically extremely vulnerable’ (CEV) to COVID-19 and asked to ‘shield’ at the beginning of the pandemic in March 2020. This qualitative study explores the attitudes of SOT recipients towards COVID-19 shielding communications and the language used.

Methods Semistructured interviews were conducted with 43 adult heart, liver and kidney transplant recipients in England between January 2022 and May 2023. Open-ended questions enabled participants to fully explore their experiences of the pandemic and how they felt towards the shielding advice they received. Interviews were transcribed, anonymised and thematically analysed and coded using NVivo V.12.

Results Communications about shielding evoked significant fear and anxiety among participants. These communications were perceived as implying that death was probable, or even inevitable, should they leave their home or fail to follow the official advice. Participants expressed widespread dislike for the term ‘CEV’, with the word ‘vulnerable’ being particularly difficult for participants to accept owing to its connotations of weakness and the reminder that participants were not as ‘normal’ as they typically felt. While shielding restrictions have come to an end, longer term impacts were highlighted by participants who expressed ongoing anxiety, with many still choosing to shield and wear a mask if in public.

Conclusions This study suggests that governments and health authorities should carefully consider how they communicate with individuals with underlying health conditions in future public health emergencies. We have developed recommendations for how to improve shielding communications in the future, including replacing the phrase ‘CEV’ with that of ‘higher risk’, avoiding using those at higher risk as a national benchmark for risk of illness and death and providing more balanced and engaged communication and advice that takes into consideration the importance of mental well-being.

What is already known on this topic

  • Studies have explored the impact of the COVID-19 pandemic on the mental health and quality of life of solid organ transplant (SOT) recipients. However, few studies have focused on the content and language used within official shielding communications provided by the UK government and National Health Service, and the attitudes of SOT recipients towards these communications.

What this study adds

  • COVID-19 shielding communications evoked significant fear and anxiety among the study participants, with particular dislike expressed towards the label ‘clinically extremely vulnerable’ (CEV) owing to its connotations of weakness and ill health. Despite shielding restrictions having ended in the UK, longer term impacts were highlighted by participants who expressed ongoing anxiety in relation to COVID-19.

How this study might affect research, practice or policy

  • The study outlines three core recommendations for how governments and health authorities can better communicate with ‘CEV’ groups in future pandemics.

Introduction

Solid organ transplant (SOT) recipients were among the first individuals identified as ‘clinically extremely vulnerable’ (CEV) to COVID-19 by the UK government. On 23 March 2020, as the UK entered into the first of what would be three national lockdowns in response to the rapidly developing pandemic, the UK government announced that a newly developed list of CEV individuals—those thought to be at ‘the highest risk of mortality and severe illness from COVID-19’1—should stay at home, avoid all non-essential contact and ‘shield’ themselves for the next 12 weeks. By May 2020, 2.2 million people in the UK had been asked to shield by virtue of being categorised as CEV, a group comprising individuals with specific health conditions, certain cancers, and those with weakened immune systems, including SOT recipients.1 Individuals identified as CEV were issued an official guidance letter, which granted them access to the ‘shielding programme’ and its associated support services, such as priority food and prescription deliveries. Shielding advice for those living in England was paused on 1 August 2020, but was later resumed in line with subsequent national lockdowns, only officially ending on 1 April 2021.

Recognising the severity of the UK’s shielding rules, several studies have explored the impact of shielding on the well-being and quality of life of individuals classified as CEV,2–6 with some evidence to suggest that mental health worsened significantly as a result of shielding.2 SOT recipients—the first group listed under the definition of CEV by the UK Department of Health and Social Care in March 20201—are one group that has received specific attention, with several studies exploring the impact of the pandemic on the mental health and quality of life of those living with a transplant.4 7–10 However, qualitative studies exploring the experiences of SOT recipients are lacking. Furthermore, few studies have addressed how people felt towards the new and unique terms ‘shielding’ and ‘CEV’, which were novel for public health discourses and were unique to the UK’s COVID-19 response.11 This study draws on interview data with 43 participants between January 2022 and May 2023 to explore the attitudes of adult heart, liver and kidney transplant recipients towards COVID-19 shielding communications and the language used within such communications, specifically the use of the term ‘CEV’. ‘Shielding communications’ refers to the various ways individuals received information regarding shielding, including official government/National Health Service (NHS) letters, information provided by healthcare professionals and news outputs. The majority of participants (n=41) received their transplant and/or ongoing care in Cambridge, UK. During the 17-month study period, 28 910 COVID-19 infections were recorded in Cambridge12 out of a population of approximately 145 700 people,13 and Cambridge University Hospitals NHS Foundation Trust experienced 5488 COVID-19 admissions.14 While there have been criticisms of the UK’s shifting classifications of CEV and of inconsistencies in relation to shielding allocations and communications,3 6 11 this study is more explicitly concerned with SOT recipients’ attitudes towards the content and language within these communications. To prepare for future pandemics,15 this study looks forward and outlines a number of recommendations for how governments and health authorities can better communicate with ‘CEV’ populations in the future.

Methods

This study is part of a wider project exploring the embodied, lived experience of receiving a deceased donor heart, liver or kidney transplant.

Inclusion criteria and recruitment

Individuals over 18 years old who received a heart, liver or kidney (including kidney-pancreas) transplant from a deceased donor through the UK NHS were eligible for inclusion in the study. In align with the UK National Transplant Registry, which reports kidney function at 12 months post-transplant, eligible individuals were also required to have received their transplant at least 12 months prior. This cut-off thus enables the study to be more easily linked to other research and ensures individuals are fully recovered from their surgery. Participants were recruited through one of three methods. First, eligible participants were identified via medical records at Cambridge University Hospitals NHS Foundation Trust and the Royal Papworth Hospital NHS Foundation Trust, and invited to participate in the study by DS and JA on behalf of the qualitative interviewer, AEG. Second, the study was advertised through the newsletter of the Addenbrooke’s Kidney Patients Association (AKPA) and the Facebook page of the Addenbrooke’s Liver Transplant Association, both based in Cambridge. Interested individuals could ‘self-recruit’ onto the study provided they matched the eligibility criteria. Finally, a small number of participants were recruited after meeting AEG at the 2022 British Transplant Games and expressing an interest in taking part.

Data collection

Each participant was individually interviewed once via a semistructured interview between January 2022 and May 2023. Participants were able to choose the date and time of their interview and the medium through which it took place (in person, over the phone or via video). It was made clear to participants that they could end the interview at any point, take breaks and invite a friend/family member to the interview with them. Informed written and verbal consent was obtained prior to each interview, including permission for the conversation to be audio recorded. All interviews were conducted by the same researcher (AEG).

The interviews unfolded in an informal conversational style to allow space for participants to direct the discussion towards areas they felt were important, although a broad interview guide was developed to help prompt participants and ensure the core research aims were addressed (see online supplemental material 1). Acknowledging that the present study emerged from a wider project, participants were not explicitly asked to give their opinion regarding shielding communications or the language of ‘CEV’. While the experience of COVID-19 was touched on in every interview, this was not the direct focus of the study, and participants were only asked to comment on how they felt about the pandemic and being asked to shield. As a result, this study has emerged from the unprompted comments made by numerous participants.

Data analysis

Interview recordings were transcribed verbatim and anonymised by AEG. Drawing on Braun and Clarke’s16 work on reflexive thematic analysis, their six-phase process for data engagement was employed as a guiding framework for data analysis, conducted by AEG. This involved data familiarisation, systematic coding (via NVivo V.12), generating themes, reviewing and refining themes and ‘reflexive engagement with theory, data and interpretation’.16 It was during this iterative and reflexive process that the role of COVID-19 in the lives of SOT recipients became clear as a distinct theme, and from which the focus of this present study developed.

To ensure agreement in the coding and analysis process, triangulation of the data occurred between AEG and a second qualitative researcher, with this researcher first independently assessing four transcripts against the thematic framework, followed by a discussion of data interpretation and subsequent agreement in the coding process. In examining the data beyond simply the coding framework, thematic analysis allowed for a deeper exploration into individual experiences, attitudes and opinions.

Patient and public involvement

Patient and public involvement (PPI) was first initiated at the planning stage of the study, with members from the AKPA giving feedback on the study aims, participant information sheet and drafted interview questions. All feedback and suggestions were considered and implemented. Additionally, the study results were discussed with members of the AKPA, with individuals given the chance to comment on the findings, express their views and opinions and note additional points. These comments are incorporated in the findings below.

Results

Participants

43 participants were interviewed between January 2022 and May 2023 (table 1). Of these, 15 participants chose to be interviewed over the phone, 14 were interviewed via video call and 14 were interviewed in person at a location of their choosing. Interviews lasted for a mean length of 1 hour 40 min (range 30 min to 3 hours 21 min), with participants given the time to speak for as long or as little as they liked.

Table 1
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Participant characteristics

Four themes were identified in relation to participants’ experiences of the COVID-19 pandemic: (1) attitudes towards shielding communications; (2) attitudes towards the term ‘CEV’; (3) fear; and (4) long-term impacts. These themes were discussed unprompted by 17 of the 43 participants (39.5%). Recognising the novel nature of the terms ‘shielding’ and ‘CEV’, and the lack of research exploring attitudes towards them, this study primarily focuses on the first two themes.

‘Frightening letters from the hospital’: shielding communications

A number of participants commented on the fear they felt on receiving an official shielding letter at the start of the pandemic:

[T]he severity of the communication I received, um… they were all quite terror-inducing. (P12)

I started getting frightening letters from the hospital. (P43)

Expanding on why shielding letters incited such ‘terror’, some participants indicated that being told to stay home at all times, combined with information suggesting that their CEV status increased their risk of dying from COVID-19, resulted in a conviction that death was certain, rather than only increased, should they ignore the shielding advice and leave their home:

[W]hen you get letters saying ‘if you leave the house, you will die’, you tend to stay indoors, cause that very much was put like that, and that’s what you’re told… And the original shielding letters were even ‘if you want fresh air open a window’… it was quite scary when you’re told that if you catch it you will die. (P4)

Participant 4 highlights the severity of the information within official shielding letters, perhaps explaining why, despite being voluntary in theory, there was strong adherence to the advice set out.5 17 18 However, official NHS/government letters were only one medium through which individuals received shielding information, with daily news reports a further, ever up-to-date source that a participant engaged with. Rather than purely informative, however, some participants commented on how scary it was to hear such reports:

The whole world was scared. You could see it on the news readers [faces] and in their voices, and it was all very scary, but it was like, you know, to the clinically vulnerable, ‘don’t step outside your house!’, and it was like ‘oh my God, am I gonna die?!’… but the way the media were like ‘clinically vulnerable people are ten times more likely to die’, it’s like, you’re talking about people in that way, it’s really scary! (P27)

Reports that CEV people were more likely to die from COVID-19, while evidently intended to reassure the majority of the nation—those individuals deemed ‘healthy’ and ‘normal’—that they need not worry so much, in turn appeared to result in heightened fear and anxiety among those identified as CEV, who were being unwittingly used as a national benchmark for risk of illness and death. Such reports served to ‘other’ individuals with underlying health conditions, positioning them apart from the rest of the nation and ignoring the fact that they are ‘talking about people in that way’. Additionally, the distress sparked by such communications also had an impact on the friends and family of ‘CEV’ individuals. Participant 8 discussed the anxiety her husband felt when she contracted COVID-19:

I wasn’t really that bad, like I thought I would be, cause they kind of sold it to you that, you know, you’re so vulnerable that if you get it it’s gonna be really serious. And I remember my husband, he used to check that I was still breathing… That’s how it was kind of explained to people, that you have to shield because it’d be so serious if you get it. (P8)

Despite the fact this participant did not become that unwell with COVID-19, her husband was still concerned she would stop breathing as the shielding communications ‘sold it to you’ that contracting the virus would result in serious illness. A number of participants also commented that their family members were ‘fanatical’ about them contracting COVID-19 and ‘convinced… [that] if she (participant’s wife) gets it, I’m gonna get it and I’m gonna die’ (P6). As such comments illustrate, the shielding advice set out in the UK’s COVID-19 response incited significant fear and anxiety among SOT recipients (as well as their friends and family) that they would likely die should they contract COVID-19.

‘You’re not that normal after all’: being classified as ‘clinically extremely vulnerable’

In addition to the newly employed term ‘shielding’, the phrase ‘CEV’ similarly became a mainstay of the UK government’s COVID-19 lexicon. However, within this study participants expressed dislike for the phrase, with particularly strong feelings towards the word ‘vulnerable’:

[A]s soon as you get labelled as ‘clinically extremely vulnerable’, while you understand why they’ve done that… it’s a tricky thing to come to terms with. You know, and actually up until that point I’d felt pretty normal. But then when you kind of get singled out as someone to be sort of protected and is vulnerable, there’s something about the word vulnerable that I think has a real… you know, sort of difficult connotation and difficult ring to it, that it makes you feel sort of weak, and things, so that was hard, that was quite tricky. Um… because you know, the weird thing is you don’t feel vulnerable, you feel physically fit, you feel great! You know and all through the [transplant] process, you know, all the hospital staff are all telling you ‘oh, you’ll be able to go on and live an amazing life!’, so all of a sudden to be told ‘no… you’re not that normal after all’, it’s hard, you know? (P7)

Evidently, the discrepancy between being labelled ‘CEV’ while simultaneously feeling ‘normal’ and ‘physically fit’ resulted in some participants having difficulty accepting the CEV label. As this participant notes, transplant patients are often informed that they will be able to lead a healthy life post-transplant. However, with the emergence of COVID-19, SOT recipients found themselves being ‘singled out’ and ‘othered’: a far cry from the life of normality many patients expect to live. Furthermore, the language of ‘protected’ and ‘weak’ hints to the connotations of helplessness and passivity that the word ‘vulnerable’ sparks, further explaining the widespread dislike of the term. Far from alone in not feeling vulnerable, the difficulty in feeling healthy yet being labelled as CEV elicited a number of comments from participants:

It was very, very hard work, because obviously I was classed as vulnerable and all that, but I didn’t necessarily feel it, but I had to isolate [shield] and it was, you know, it was quite a difficult time. (P18)

I started getting frightening letters from the hospital saying ‘you’re clinically extremely vulnerable. You mustn’t go out, you mustn’t do this, you mustn’t do that’… I kept being told ‘you’re clinically extremely vulnerable, you must have all these vaccines’, so I’ve been reminded externally in quite a brutal sort of way that I wasn’t… I wasn’t as good as I felt I was. I mean I felt fantastic, and in fact I'm not, and that took quite a lot of accepting. (P43)

There was often a disjuncture between how people felt about their health and the identity of illness and weakness that the label ‘CEV’ projected on them. For participant 43, communications informing him of his CEV status were a ‘brutal’ reminder that he was not as healthy as he felt, while participant 18 explains how hard she found having to shield when she did not feel vulnerable. In turn, this suggests that being labelled as CEV may have had a negative impact on the mental well-being of SOT recipients who felt it did not match their ‘normal’ and ‘healthy’ self-identity. For others, their dislike at the term ‘vulnerable’ seemed to stem less from it contradicting feelings of health and more from the connotations of the word itself:

I wasn’t happy with it at all, in fact, being (makes air quotes) ‘vulnerable’, you know… I didn’t suffer anxiety going back to work. I had to clean my desks and stations, I followed the rules, but I couldn’t walk around with a bloody sign saying ‘vulnerable person’ stuck on my head. (P31)

This participant’s comment regarding not wanting to walk around with a CEV sign attached to them clearly demonstrates their dislike for and rejection of such a label. Aside from publicly highlighting that one has an underlying health condition and ‘othering’ them, such a sign would also result in the label of ‘CEV’ becoming one’s central and defining identity marker, ignoring, or even subsuming, all their other identities.

‘I’m so scared that if I get it, I will not survive it’: fear and long-term impacts

Despite the fact England’s shielding programme ended in April 2021 and compulsory mask wearing ceased in January 2022, many participants indicated that the fear and anxiety they felt persisted long beyond this:

I haven’t been to the supermarket for two years, I have all my shopping delivered… I can’t even contemplate going into a crowded shop… That’s not a great way to live your life but it’s fear. I’m so scared that if I get it, I will not survive it. (P2, interviewed January 2022)

Circling back to the argument that shielding communications incited fear by suggesting that death was probable, or even certain, should one leave their home, participant 2 discusses the fear she feels even at the thought of going shopping. Crucially, the phrasing of this comment indicates that this fear is still very much present, despite the fact this participant was interviewed 9 months after shielding ended. Similarly, numerous participants indicated that they were too scared to stop shielding when regulations ended, and thus self-imposed restrictions on themselves:

I’ve still I guess been self-imposed shielding, not going anywhere. (P6, interviewed February 2022)

I just stay indoors… And two years of that changes how you think, and it’s probably changed how I think more than having the transplant… that’s affected me more than having somebody else’s organs put inside my body, which I find quite bizarre… I’m very cautious now. I still wear a mask if I go out and about in public… I won’t go into crowded, closed spaces at all now, I just won’t do it. (P20, interviewed May 2022)

For these participants, despite the fact both shielding and mask regulations had ended months prior to them being interviewed, the fear and anxiety they continued to feel towards COVID-19 was clear. Again, this fear relates to leaving one’s home and coming into contact with others, resulting in many participants continuing to self-impose shielding and mask wearing. Hence, while COVID-19 restrictions may have come to an end, their impact—both in terms of how people feel and in terms of how people act—persists. Participant 20’s comment that shielding has affected him more than receiving his transplant emphasises that for many people shielding is not simply a short-term, contained event, but has had significant long-term psychological impacts, as can similarly be seen from participant 5:

[I]nitially, it was ‘oh, gosh, you know, we can’t go out anyway just in case’, and then it became difficult to go out, [to] find the confidence to actually go out. (P5, interviewed February 2022)

As this comment illustrates, extended periods of shielding have a ripple effect, not only causing fear, but leaving some with a lack of confidence to return to ‘normal’ life after being isolated from the outside world for over a year. Evidently, the restrictions put in place to protect ‘CEV’ people have resulted in a number of additional, ongoing mental health impacts.

Discussion

This study contributes insight into SOT recipients’ attitudes towards the content and language used in official communications as part of the UK’s COVID-19 response. The main findings highlight that shielding communications evoked significant fear among participants due to suggesting that serious illness or death was likely should they leave their home or fail to follow the official advice. Focusing particularly on the word ‘vulnerable’, participants expressed widespread dislike, or even antipathy, at being labelled ‘CEV’. This highlights a significant mismatch between their feelings of being ‘normal’ post-transplant, yet being classified as ‘vulnerable’ during the COVID-19 pandemic. These resulting themes have been used to develop recommendations for how governments and health authorities can better communicate with individuals with underlying health conditions, such as SOT recipients, in future pandemics.

While existing work has explored the impact of the pandemic on the mental health and quality of life of SOT recipients4 7–10 and other ‘higher risk’ groups,3 5 6 few studies2 3 have considered the impact of public health communications on such groups. Adding to research that suggests individuals found shielding advice ‘impractical and restrictive’,2 this study emphasises the even more troubling feelings of fear, anxiety and ‘terror’ (P12) that shielding communications engendered among many SOT recipients. This has similarly been found among other ‘CEV’ groups.3 As several participants noted, such feelings were not confined to the period of shielding itself, with many participants remaining too scared to return to ‘normal’ despite national restrictions having ended months earlier, and thus continuing to shield.19–21 Research exploring the ongoing, long-term impacts of shielding among ‘CEV’ individuals is necessary moving forward.22

In addition to implying that death was likely or inevitable should SOT recipients leave their home or fail to follow the official advice, daily government briefings and news reports added to participants’ fear by emphasising that COVID-19 was most severe in those with underlying health conditions. Such ‘ontologically violent messages’23—which used ‘CEV’ individuals as a national benchmark for risk of illness and death, without considering the impacts of such a strategy—not only resulted in participants feeling scared, but served to ‘other’ ‘CEV’ individuals in order to reassure the rest of the population.2 24

Turning specifically towards the terminology of ‘CEV’, the findings of this study support existing research that demonstrates the word ‘vulnerable’ was widely disliked among those classified as ‘CEV’.3 While more work addressing language use is required, individuals with lupus and related diseases similarly perceived the word ‘vulnerable’ to be damaging for their self-identity and disliked their separation from the rest of ‘normal’ society.3 This aversion to being labelled ‘CEV’ supports existing research highlighting the link between COVID-19 public health responses and the ‘othering’, or stigmatising, of certain groups of individuals,2 25 such as those with disabilities.24

In addition to such ‘othering’, associating the word ‘vulnerable’ with oneself was something that participants consistently found difficult, as doing so contradicted the ‘normal’ and ‘healthy’ view they had of themselves. As noted elsewhere, ‘COVID-19 has hailed many people to the status of being vulnerable that have never previously considered themselves such.’11 This point may be particularly relevant to SOT recipients compared with other ‘CEV’ individuals, as they often move from a state of illness before transplant to that of energy and health after transplant, and throughout the transplant process are repeatedly reassured that they will go on to live a ‘normal’ life. Despite this, receiving shielding communications that identify them as ‘CEV’ places SOT recipients firmly back in the category of ill health. As these findings highlight, it is important that the language used to communicate with people in future public health emergencies avoids inciting fear and stigmatising ‘vulnerable’ groups of people.

Limitations and strengths

A notable limitation of the study relates to the fact the majority of the participants (n=41) received their transplant and/or ongoing care at Cambridge University Hospitals NHS Foundation Trust or the Royal Papworth Hospital NHS Foundation Trust, both in Cambridge. This lack of geographical diversity may mean that the results of this study are not representative across the country, especially given the fact that UK restrictions differed by region from October 2020 onwards. Furthermore, as a result of the study’s eligibility criteria, only heart, liver and kidney transplant recipients were recruited. Of notable exception are lung recipients, who may have particularly relevant opinions given COVID-19 is a respiratory virus, with some individuals requiring a lung transplant following severe COVID-19 infection. It is likewise important to acknowledge that this study stems from a separate, broader project, and as such participants were not asked to explicitly comment on any of the topics discussed in this paper. Hence, this study should be viewed as a starting point, and future research should include more explicit and tailored questions on COVID-19 to draw out further insights. Nevertheless, the strengths of this study stem from using qualitative semistructured interviews that allowed participants to express their attitudes and experiences openly and freely. Participants were able to direct the flow of conversation towards areas they felt were important, and their voices were placed at the fore of data analysis. It is a result of this participant-led approach that the focus of this present study emerged.

Recommendations for the future

The likelihood of a pandemic similar to COVID-19 occurring in the future is high and potentially increasing.15 26 Recognising this, numerous national and international inquiries and committees have been established with the aim of learning from the COVID-19 pandemic for the future.27 28 Using the above data, this study follows suit and outlines a number of recommendations for how governments and health authorities can better communicate with ‘CEV’ groups in future pandemics. While this study has thus far focused on the UK, the following recommendations are applicable to governments and health agencies across the world.

Recommendation 1: replace terminology such as ‘vulnerable’ with ‘higher risk’

The specific phrasing of ‘CEV’ was uniquely employed by the UK during the COVID-19 pandemic.11 However, the word ‘vulnerable’ has been used by several other nations when referring to and communicating with individuals with underlying health conditions. For example, the Swiss Federal Office of Public Health referred to those with weakened immune systems as ‘personnes vulnérables’,29 while the French government used the phrase ‘personnes fragiles’.30 In a national report outlining COVID-19 vaccination recommendations, the Italian Drug Agency and Ministry of Health categorise SOT recipients as ‘persone estremamente vulnerabili’ or ‘extremely vulnerable people’,31 and in Germany the Federal Ministry of Health refers to ‘vulnerable personen’.32 However, such language was not universally employed. The European Centre for Disease Prevention and Control uses the phrases ‘elevated risk’ and ‘higher risk’ when describing individuals that the UK classified as ‘CEV’.33 The Centers for Disease Control and Prevention (CDC) in the USA uses the language of ‘increased risk’ when outlining advice for those with certain medical conditions, including SOT recipients.34 The Australian government discusses ‘groups at higher risk’,35 the New Zealand government sets out advice for ‘people at higher risk’36 and the Canadian government uses the language of ‘higher risk’ and ‘people who are at risk of more severe disease or outcomes’.37 None of these phrases employ the word ‘vulnerable’, each instead using the term ‘risk’. In doing so, these governments and organisations avoid the stigmatising connotations of weakness and helplessness that the word ‘vulnerable’ brings to mind, and therefore prevents individuals from being ‘othered’.

Additionally, labels such as ‘vulnerable’ distinctly separate those with underlying health conditions from the rest of the ‘normal’ population, whereas words such as ‘higher’, ‘elevated’ and ‘increased’ indicate that, to a certain extent, everyone is at risk. A language of continuum prevents the formation of two opposite categories: those who are ‘vulnerable’ and those who are ‘normal’. This again avoids ‘othering’ certain individuals and may have the added benefit of promoting social cohesion and collective responsibility. A similar scenario can be observed in the CDC’s change in terminology from ‘high risk’ to ‘increased risk’ in reference to donors who present a higher chance of transmitting HIV.38 39 Research found that a significant number of kidneys were being wasted each year due to the psychological bias associated with the term ‘high risk’.40 In response to the unintended consequences of the label, a continuous measure of risk was adopted as a method of avoiding this bias while still communicating increased risk.38

Finally, the language of ‘higher risk’ is not an identity label in the same way as the classification of ‘vulnerable person’ is. The former is a risk scale that we are all positioned along; the latter is a label that can negatively impact one’s (self-)identity. As such, adopting the phrase ‘higher risk’ in future pandemics may be easier for people to accept, as it may better align with one’s self-identity and view of their health.

As emphasised by the PPI group, ensuring there is a term that denotes the increased risk of those with underlying health conditions is crucial in ensuring such individuals can receive the care and treatment they need. However, it is equally as important to ensure that this term is considered carefully and avoids stigmatising the individuals it seeks to help. Acknowledging this, the PPI group agreed with the recommendations of this research that the phrase ‘higher risk’ is a more appropriate term than ‘CEV’: it communicates heightened risk, while preventing these individuals from being ‘othered’.

Recommendation 2: avoid using those with underlying health conditions as a risk benchmark

As mentioned, media reports (including daily government briefings) often commented that COVID-19 was more severe in those classified as ‘CEV’. While meant to reassure the general public that their risk of becoming seriously unwell was low, such reports were ‘really scary’ (P27) for those with underlying health conditions, resulting in significant fear and anxiety. In using ‘CEV’ individuals as a national benchmark for risk of illness and death, such individuals are again ‘othered’ and positioned apart from the ‘normal’ population. Moving forward, while it may be necessary to outline different risk levels, repeated statistical benchmarking is an avoidable source of harm that negatively impacts the mental well-being of higher risk groups. In addition to reducing fear and anxiety among such individuals, avoiding risk benchmarking may also help promote social unity by preventing an ‘us and them’ mindset.

Recommendation 3: foster more balanced and engaged communication and advice

It should be acknowledged that, to a certain extent, feelings of fear were unavoidable, perhaps even necessary, at the start of the pandemic when there was little information and vaccinations were not yet available. This said, it is evident that the extent of the terror described by participants on receiving shielding information has had a detrimental impact on their mental health. While it is important to ensure that individuals fully understand the severity of pandemics as they arise, there must also be a balance in the information disseminated, with more positively framed communication that acknowledges the importance of mental health and well-being.3 Additionally, research suggests that one of the characteristics of effective communication relating to risk and infectious diseases is community engagement.41 As such, engaging patients, patient groups and charities in how best to communicate with higher risk individuals during future pandemics may result in higher levels of adherence and lower rates of fear and anxiety.

Conclusion

Contributing insight into part of the UK’s COVID-19 response yet to receive sustained attention, this study examined the attitudes of SOT recipients towards COVID-19 shielding communications and the language of ‘CEV’. Findings highlight that communications regarding shielding and the terminology of ‘CEV’ were met with fear, anxiety and widespread dislike, with such feelings persisting long after restrictions came to an end. Acknowledging this, we have outlined a number of recommendations for how governments and health authorities can better communicate with individuals with underlying health conditions in future scenarios. These included employing the phrase ‘higher risk’ rather than the word ‘vulnerable’, avoiding using those at higher risk as a benchmark for illness and death and providing more balanced and engaged communication and advice that takes into consideration the importance of mental well-being. A crucial way governments and policy makers can ensure future public health emergencies are tackled effectively while minimising harm is to learn from the COVID-19 response and ask what could have been done differently. Implementing small changes in the communication that those with underlying health conditions receive a simple and cost-effective step that can be taken to minimise harm in future pandemics, protecting higher risk groups and the population as a whole.