Introduction
Physicians play a critical role in encouraging vaccine uptake.1 They are trusted providers of healthcare services2 3 with the opportunity to raise the topic of vaccination and, therefore, are in a good position to discuss vaccines with patients and their caregivers.2 4 These discussions will often go beyond simply recommending a vaccine.5 While a physician’s recommendation to vaccinate can be influential in itself,6 7 recommending vaccines to patients who are hesitant requires an understanding of patients’ objections to be able to address them effectively.1 In dealing with patients’ objections, physicians may need to rebut vaccine misinformation and other misconceptions.8–11 However, it can be difficult for a physician to confidently approach such a conversation, for example, because patients may not be receptive to facts or corrections.12 13 This may be specifically relevant as physicians and the World Health Organization (WHO) have expressed concerns regarding the consumption of misinformation from easily available online sources14 and a shift in doctor–patient interactions where patients became more willing to negotiate and argue with the former unchallenged traditional health authority.15 These factors could affect the physician’s propensity to continue the conversation or even recommend vaccines to the patient.16 Therefore, it is important to understand the difficulties physicians have with different patient objections and how these relate to their preparedness to address objections and recommend vaccines.
In this paper, we present data from a large survey of physicians across four European countries (France, Finland, Portugal and Germany) that show the variation in difficulties physicians face in rebutting arguments against vaccines that can be rooted in different psychological motivations (ie, ‘attitude roots’17 18), and how physicians’ difficulty at refuting arguments is associated with their vaccine recommendation behaviours and their preparedness for discussing vaccines.
Difficulties in dealing with vaccine resistance
Discussions about vaccines often do not occur in isolation—they are part of a wider healthcare system that builds on the ongoing relationship between physicians and their patients. This relationship can be helpful for encouraging vaccine recommendations, as it positions physicians as a trusted source of information.3 19 By the same token, physicians may find it more difficult to discuss vaccines if they worry that it will affect a longer-term relationship with their patients.8 20 Previous surveys of physicians responsible for delivery of the human papillomavirus (HPV) vaccination programmes in Australia and the USA found that physicians felt conversations with strongly hesitant patients (or their caregivers) to be especially challenging8 and many healthcare professionals (HCPs) felt they could not change their patients’/caregivers’ minds.16 Difficulties with vaccine conversations can influence vaccine recommendation behaviours.3 16 For example, healthcare providers who felt less confident to effectively address their patients’ concerns were less likely to routinely recommend the HPV vaccine to vaccine-eligible young people.16
While it is impossible to know in advance what concerns a specific patient may raise, research has shown that arguments opposing vaccines tend to cluster around a finite set of themes.21–23 ‘Arguments’ in this context refer to the propositions put forth by patients as a rationale for not having a vaccine. Many different studies have documented these arguments, resulting in a rich literature on reasons for vaccine rejection.18 However, although these arguments include those that physicians in previous studies had identified as their patients’ concerns24–26, there has yet to be an analysis of how physicians perceive the different arguments they could encounter.
There is a good reason to believe that physicians’ difficulty with rebutting arguments against vaccines would vary across different arguments. Physicians are trained to provide reassurance by giving their patients scientific facts about vaccines.27 This can be effective if the patient’s concern stems from a lack of knowledge, and the patient trusts the physician to provide that knowledge.28 However, there are many documented arguments against vaccination that scientific facts cannot directly address.18 Rather, these may be philosophical (eg, rejection of the epistemic basis of scientific knowledge29–31) or political (eg, rejection of vaccines along partisan political lines32–34), or may reflect an aversion to being told what to do (ie, reactance35). Moreover, even if a concern should in principle be assuaged with the correct knowledge, just providing facts is not always effective at dislodging misinformed beliefs.13 Providing facts can occasionally even backfire,12 particularly if an individual is motivated to interpret new information as supporting their strongly held belief.36 If a patient is motivated to reject a scientific counterargument, rather than explaining the science, physicians would need to address that underlying motivation to effectively deal with this type of concern.17 Physicians would likely find antivaccination arguments more difficult to address when the facts they have been trained to provide are insufficient as a counter.
Attitude roots of vaccine resistance
A patient’s stated reason to reject a vaccine can be conceptualised as the manifestation, or expression, of their underlying motivations for that rejection. These are likely linked to a number of psychological factors that consistently predict vaccine hesitancy, such as conspiracist ideation (ie, the tendency to believe in conspiracy theories35 37–40), distrust (eg, of healthcare systems40–42) and reactance (ie, the tendency to push back against a perceived imposition35 40), among others. The strength of the relationship between a certain attitude root and vaccine hesitancy may vary across countries—for example, conspiracist ideation was shown to be a consistently strong predictor of hesitancy across 24 different countries, whereas reactance was a predictor in some countries but not others.35 Nonetheless, these psychological factors shape and constrain people’s beliefs, attitudes and the expression of those, without the person necessarily being aware of it—leading to the terminology ‘attitude roots’ to describe these underlying motivations for people’s resistance to vaccination.17
In a systematic literature review, Fasce et al 18 analysed over 2000 documented arguments against vaccination and identified 11 attitude roots: conspiratorial ideation, distrust, unwarranted beliefs, worldview and politics, religious concerns, moral concerns, fear and phobias, distorted risk perception, selfishness, epistemic relativism, and reactance (see table 1 for definitions and example arguments of each attitude root). This 11-root taxonomy forms a comprehensive hierarchy to group different arguments against vaccines and opens an avenue to assessing whether arguments arising from different attitude roots generate varying degrees of difficulty for rebuttal by physicians. Such an assessment would help to ascertain where there may be communication skills gaps that could be addressed with tailored training.
The present study
The objective of our research was to understand how difficult physicians perceived it to rebut antivaccination arguments with different attitude roots, and how the perceived difficulty of rebuttal was associated with their vaccine recommendation behaviours and their preparedness to discuss vaccines. We compared the physicians’ perceived difficulties to rebut 33 different prototypical arguments that represented each of the 11 attitude roots in a taxonomy of antivaccination argumentation.18 We hypothesised that physicians would report differences in the perceived difficulty of rebutting arguments from different roots. In addition, since the strength of the relationships between attitude roots and vaccine hesitancy can vary among countries,35 it is worth considering whether the patterns in physicians’ difficulties with arguments of different attitude roots persist across countries. The majority of studies on antivaccination arguments have been done in English, but vaccine opposition—and indeed antivaccination misinformation—is known to persist among non-English-speaking populations as well.18 Therefore, we could expect there to be a general correlation among different countries in how physicians perceive the difficulty of rebutting arguments, but also some country-specific differences in difficulties with certain attitude roots.
Finally, we hypothesised that greater perceived difficulty in rebutting arguments would be negatively correlated with the frequency with which physicians recommend vaccines to patients and with physicians’ ‘proactive efficacy’—defined as how prepared they felt and how proactive they were during vaccine discussions.43